Purpose, Passion, Design.
I’m a freelancer Senior Brand, Digital Designer & Web Designer.
My designs are nourished by passion and research of bold creative ideas with always a sense of purpose. I create new brands coming from Logo Design, Brand Identity, Visual Identity, Graphics, Web Design & Digital Design.

Services
Logo design
A logo is the central element to represent your brand and must be functional to be used across the company communication. A logo can be composed of a lettertype and an emblem and should be simple and communicative. As a logo designer, I help companies to find the logo that should represent their company at the best.
Brand Identity
Brand Identity is the visual expression of your brand. it is the collection of elements such as company name, logo, tagline, colour palette, typography, imagery, tone of voice. I’m a specialist brand designer who defined brand identity for B2B business with a unique scope: Let your brand stand up in the crowd.
Brand guidelines
A brand guideline or brand styleguide is a tool designed to give consistency to your brand, used by designers as a collection of the branding elements as colour palette, composition, look & feel, graphic elements, tone of voice. It should be used by a company as a resource for everyone to understand how to represent their brand.
UX/UI website design
I’m a website designer and together with the client, we define the scope and the target of the use of their website. With my team, I design and develop bespoke websites.
At the beginning of the project, I focus my attention on the UX design to ensure a user-friendly use of the website. The UI Design with visuals and colours is the next step and as the final one, I focus on the custom development of the website.
Graphic Design
I’m a freelance Senior Graphic Designer, worked for many years directly with clients and agencies. Once the brand identity is established, I develop the visual of the brand across multiple applications from print to digital, like catalogue design, brochure, PowerPoint presentation, pitch presentations.
Digital Design
Digital Design is an essential part of the communication of a brand. I design the principal aspect of the brand on digital applications like e-mail signatures, newsletters and without forgetting social media as a new channel of advertising
I have worked with Gaia for several years with my company and she is a very professional person. She is precise and scrupulous, always trying to achieve the best solution for the client. Gaia has provided for many seasons all the catalogues and manuals for our collections, proposing improvements and updates also when she was not required to.Federica Po, Ladies Shoes Merchandising Manager, Bally
Gaia is quite simply best in class.. Her individual skills, knowledge and expertise packaged up go way beyond the innovation and strength of what any creative agency could put together. What we’ve really appreciated most is her speed, patience and ability to innovate, she really took the time to understand our culture and our brand. She listens, she adapts, she delivers and most of all she’ll exceed your expectations and every stakeholder involved with her sheer commitment and hard work to fulfilling your brief. We are very pleased with her work, more recently she delivered a rebrand, new website and launch of a new thought leadership suite in a very short space of time and we continue to work in partnership with Gaia as she knows and understands how we want to be portrayed through our brand proposition. Also what’s great about Gaia is she just gets it and rarely needs any direction even when things are quite ambiguous, which in our case is most of the time and we continue to be wowed by her work for us. Being highly skilled at what she does and the level of care, attention and creativity she exudes, , you will not be disappointed.Amelia Sanders, EA & Search Manager, Hedley May
Gaia is a very bright, creative and collaborative graphic designer. She helped us create a series of corporate and marketing brochures including logos and proposals at work. What I’ve particularly liked about working with Gaia is her ability to listen, understand and empathise with our needs, as well as challenging us in a subtle yet confident manner. She delivered excellent quality each time we asked for her help. We’ve been working with Gaia since 2016 and look forward to many more years of collaboration.Luca Turconi, CEO of Accelerance
I turned to Gaia for help when I needed help with redesigning and optimising my website. We met in person to have a chat and she instantly knew what I needed and wanted. I trusted her entirely from the onset, knowing that she would do everything (and more!) to make my website look more professional and visible on google search. Which she did with great success! I have had a lot of positive feedback from current and new clients who thought my website looked very professional and put me ahead of other similar professionals in my area. I turned to her again for help when I needed help with my Vimeo subscription channel. And just as with my website, within the shortest period of time, she made it look better and more user-friendly. Gaia is passionate about what she does, intuitive and has great taste. She’s been one of the best investments for my business and I cannot recommend her enough.Body in Motion Pilates Founder