Centralis

A new visual identity system reflecting unity and global connection, inspired by the value of people.

About the project

Centralis is a Global Investments & Outsourced Corporate Services provider which helps companies operate in the world’s major trading areas in an effective and efficient way. Offering deep experience in the market, Centralis unravels the complexity of local administrative systems and cultures safely and quickly, granting a service that stands for excellence.

In collaboration with Centralis stakeholders, we then developed a new brand personality engaged on a high-level worldwide centre made of real people. The new logo is a confident evolution of a series of concentric circles that recall the concept of collectivity, global connection and unity. The circles take shape and become dots, increasing in their size as they recede from the centre, symbolising the expanding philosophy at the core of the company. The dynamic play of dots results in the monogram of the letter C, which stands for Centralis.

A rounded clean sans serif word-mark has been chosen to accompany the logo and complete the brand’s name image, representing the company’s warmth and the message of enthusiasm that the people working at Centralis generate.

We designed a new visual system inspired by the value of people for this company and the energy this brings and communicates. People-inspired art direction brings emotion and human connection, proving that people are at the centre of their values, guaranteeing respect and commitment to first-class assistance.

Altogether, these elements create a renovated website of high-quality services and a new tagline that accompanies the new brand image: Driven by Excellence.

We provided a number of supporting tools, including brand guidelines, to manage and communicate the story and maintain brand consistency.

Our aim is to take Centralis’ image to a new level, in step with its expansion in terms of the services it offers. Indeed, the website has expanded by offering a range of new services.