Stefanie Pfeiffer

Stefanie Pfeiffer is a Marketing and Business Development Consultant and Career Coach, Ex-Googler and EMBA-candidate.

She wanted to establish her visual identity with one logo system that could represent her dual professional careers, one as a Marketing and Business Development Consultant and one as a Career Coach.

The creation of a unique logo adapted for the two professions aimed to project a distinct character for each but at the same time show the one individual at the centre.

As a Career Coach, Stefanie wanted to show her human touch and connection with her clients. For this purpose, an emblem was created to reflect her approach and her style, becoming an exclusive element that can be used in different applications.

Project deliverables

– Research
– Logo Design
– Business Cards Design

If you are looking for a Design Artist, who is able to translate your personal or company brand into a visual identity that matches who you are: Gaia Fontana is the one. Gaia is not just designing something for the sake of design. Gaia made sure that she understood my personality, what I stand for (values, etc), what I do, what I want to represent. Her design could not have been more spot-on. When Gaia sent me the first drafts, she was open for feedback, tested me on how I feel about the direction she was taken and offered me the option to be included in the creative process. In my case, her draft already blew me away. Her considerate, creative touch made me say – “wow! That’s so me!” – And that’s how my logo was born.

Stefanie Pfeiffer – career coach