Hedley May

Global executive search firm rebranding.

Hedley May is a global executive search firm dedicated to finding exceptional talent to transform your executive leadership teams.We met Hedley May at the beginning of 2019, they contacted us to refresh their website and we ended up to refresh as well their brand and visual identity.The scope of the rebranding was to align their roles to their international perception. Based in London and New York, the worldwide company view was a priority.

image of chameleon tail

Brilliant identity for an executive search firm

Our journey leads to work around the existing logo, and to achieve the project scope we worked on the design of an emblem that could symbolise the global personality of Hedley May.

The twist of lines makes a movement around the logo as meaning of growth company and with a diversity eye on the market. We introduced a new fresh palette of colours that can be used as support of multiple marketing applications.

palette of colours hedley may

Corporate identity

The visual identity for report, documents and brochure is designed to give a high-impact, modern and premium feel. The style of the templates is studied to appear to have a consistent look.

logo mockup emblem symbol logo

UX/UI Design for a new website

What they faced on their old website was an overall mislead of contents and structure and didn’t give the right perspective to their roles. To set the scope and solve this problem, we had to work on the User Experience of the user journey to make it right with the structure of the contents.

mobile friendly UI pages website

Project deliverables

– Logo Design
– Brand identity
– Corporate Stationery Design
– Visual identity
– Infographic and Iconographic Design
– PPT Concept Design
– Social Media Design
– UX Design
– Website Design
– Brand Guidelines
– Creative Consultancy

logo mockup signage

Gaia is quite simply the best in class. Her individual skills, knowledge and expertise packaged up to go way beyond the innovation and strength of what any creative agency could put together. What we’ve really appreciated most is her speed, patience and ability to innovate, she really took the time to understand our culture and our brand. She listens, she adapts, she delivers and most of all she’ll exceed your expectations and every stakeholder involved with her sheer commitment and hard work to fulfilling your brief.

We are very pleased with her work, more recently she delivered a rebrand, new website and launch of a new thought leadership suite in a very short space of time and we continue to work in partnership with Gaia as she knows and understands how we want to be portrayed through our brand proposition. Also what’s great about Gaia is she just gets it and rarely needs any direction even when things are quite ambiguous, which in our case is most of the time and we continue to be wowed by her work for us. Being highly skilled at what she does and the level of care, attention and creativity she exudes, you will not be disappointed.

Amelia Sanders – EA & Search Manager – Hedley May

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