Oro di Argan

Bio Cosmetic brand packaging.

Oro di Argan is an Italian beauty and cosmetics brand whose products are based on Argan Oil, a powerful natural oil with fantastic moisturizing qualities. The project involved the redesign of the entire upmarket cosmetic range of Oro di Argan. The range is composed of three categories: face, body, and hair. Each is identified with specific colours, selected for their signals of appropriate use and association. The new visual identity improves the overall brand image with the use of its symbol as a powerful graphic element.