Bally

Luxury fashion training manual design

BALLY_ipad_bally
About the project
Bally is a Swiss luxury fashion brand and a leader in manufacturing premium shoes, small and large leather goods, and apparel. Founded in 1851 by Carl Franz Bally and his brother Fritz, they endowed their products on a premium high-quality production to distinguish from the other fashion brands.
 
The company entrusts its staff and highly qualified teams to ensure excellent support to the customers. Due to their values, they needed to have a Training Manual as support to the sales team.

I established a long relationship and created a pocket Training Manual to respond to their needs. A catalog for all the fashion seasons, Autumn/Winter and Spring/Summer for the fashion collection of the current season.
Fashion in a pocketbook.
 
The first version of the Training Manual was a print pocket version, in this way, it was convenient to keep it in the pockets of their staff to use as consultation for buyers and sales. Due to the request of the sales, the creation of the Training Manual has been made in English, Chinese, Arabic, and Japanese. Translations were provided and we handle extreme care in the creation of the other languages' versions.

A DIGITAL CATALOG
Responding to the need for a digital market, the print catalogs have been adapted to an interactive digital version suitable for desktops and tablets. This version is an interactive PDF with scrolling pages and a breadcrumb menu on top to make the navigation more usable.
 
TEAM
Senior Designer Gaia Fontana
Print Grafiche Milani

AREA OF WORKS
Catalogue Design
Interactive Catalogues
Artworks
Post-production images
Multi-languages catalogue versions
Project Planner
Print Design
Bally_book
BALLY_training_manual
BALLY_isometric_training
BALLY_training_ipad
BALLY_Collection_5
BALLY_Collection_2

GAIA FONTANA STUDIO
BRAND AND DIGITAL DESIGNER
LONDON

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