A&L Goodbody is one of the most prestigious corporate law firms in Ireland. As part of a new brand strategy, they wanted to redesign their visual identity to better reflect the modernity and sophistication of their legal work. The new design needed to be equally as strong in the digital world as it was in print.
The project aimed to create a new enduring visual identity, to differentiate from the other law firms, using a palette of aqua colours that matched the energy and freshness of the law firm.
Alongside the new logo, a new symbol was also created to be used in all the digital applications. Art direction on the photography and the professional headshots was also supplied.